Course curriculum

  • 1

    Study Outline

  • 2

    Video Lectures

    • Introduction

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    • What Is A Sales Funnel?

    • Effective Sales Funnels Start With Product Knowledge

    • Translating Consumer Intelligence Into A Workable Content Strategy

    • Content Funnels Explained

    • Understanding Your content Funnel's L-Pages

    • Make Sure Your Content Funnel Integrates Well With Your Conversion Funnel

    • Understand Your Conversion Options

    • Optimizing Your Funnels

    • Conclusion