Course curriculum

  • 1

    Study Outline

    • What You Will Learn
  • 2

    Lectures 1 - 25

    • Introduction to PPC

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    • Advantages of PPC

    • PPC Dangers

    • Main PPC Networks

    • Secondary PPC Networks

    • Things You Can Do With PPC

    • Signing Up For Google Adwords

    • Getting Familiar With Adwords

    • Creating a New Campaign

    • Creating Your Ad

    • Important Limitations on Ad Copy

    • Understanding Google's Ad Scoring

    • Choosing Your Keywords

    • Gauging Results With The Traffic Estimator

    • Keyword Match Types

    • Negative Keywords

    • Setting Your Budget and Bids

    • Understanding Ad Groups

    • Understanding the Content Network

    • Tracking Sales Conversions

    • Tweaking Your Campaigns

    • Finding Customers In The "Buying" Mode

    • Writing Killer Ad Copy

    • The Power of Secondary PPC Networks

    • Conclusion
  • 3

    Bonus eBook

    • ppc-powerhouse