Course curriculum

  • 1

    Part 1 - Outline

    • What You Will Learn
  • 2

    Part 2 - Lectures 1 - 10

    • Introduction

      FREE PREVIEW

    • Consistency

    • Keep Out the Competition

    • A Different Brand for Each Product Type, or One for All?

    • Building a Good Brand - Companies

    • Building a Good Brand - Individuals

    • The Becomes So Popular It's Synonymous With the Product

    • Case Study 1 (Bass Beer)

    • Case Study 1 (Compaq)

    • Protecting Your Brand
  • 3

    Part 3 - Special Report

    • The 5-Minute Guide To Building An Incredible Brand
  • 4

    Part 4 - Presentation

    • Brand Authority